Americandreams
Americandreams is a Copenhagen-designed, Italian-made fashion label known for its relaxed, considered approach to womenswear. At No19 in Westbourne we carry a curated edit of their ready-to-wear dresses, chosen for the ease and confidence they bring to everyday dressing.
We discovered Americandreams through their iconic mohair knitwear and quickly realised the ready-to-wear line deserved just as much attention. The brand's dresses carry the same Scandinavian sensibility: clean in their construction, thoughtful in their detailing, and designed to be worn rather than saved for occasions.
The collection at No19 includes styles from the Koko and Sally ranges. The Koko is a relaxed open-back dress with a bold floral print that works as well on the coast as it does in the city. The Sally comes in short and long lengths, in both solid colours and prints, and has the kind of simple, well-cut shape that makes getting dressed straightforward.
Americandreams was founded in Copenhagen in 2019. Every piece is designed in Denmark and made in Italy, and the brand has built a following across Europe and beyond for producing womenswear that feels effortless without being generic. The Milana mohair pullover put them on the map, but the clothing line is why customers keep coming back.
For women who want to dress well without overthinking it, Americandreams is a label worth knowing. You will find the current collection in store at No19 in Westbourne, Bournemouth, and online.
